Teaching - Course 'Communication for Business Results'
By Marco Berger on September 1st, 2023
On September 1, 2023, I served as an external speaker in the course "703322 Communication for Business Results". This course primarily focuses on communication in the context of innovative business development, corporate and team building, market analysis, competitive advantages, and the marketing mix. The students, divided into six groups, dedicated several weeks to crafting an innovative product and its corresponding business model.
On September 1, they presented their business concept. As an external speaker, I assumed the role of a potential investor, raising probing questions about the product and business model. Furthermore, potential areas for improvement from a technical and economic standpoint were highlighted by me.